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www.autoracef1.com |
Petronas signs deal with ESPN
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10 March 2010 @ 08:00 GMT - Charles Cooper Mercedes GP's title sponsor Petronas has increased its stake in F1 by entering into a partnership with US television network ESPN Star Sports (ESS) to support the broadcast of the 2010 F1 season. The new season kicks off this weekend in Bahrain. "In line with our marketing strategies for 2010, this tie-up is the perfect platform for our brand to further expand the business locally and especially on a global level whilst exhibiting our passion and interest towards world-class motorsports which matches that of our partner, ESS," Anita Azrina Abd Aziz, general manager for Petronas Motorsports, said. ESS will provide extensive live coverage of the upcoming F1 season's 19 races across its television, online and mobile platforms. ESPN HD will also cover the races. |
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