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www.autoracef1.com |
There is more to BMW's involvement with Sauber than just the name
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10 March 2010 @ 10:33 GMT - Max Moore BMW is not taking part in F1 this season after the German manufacturer decided to quit the sport, but Sauber's name is still listed officially as BMW Sauber F1 team. The outfit's preview for the weekend's race did however have new logo which said Sauber Motorsport. A name change was expected before the first race, but Sauber insisted that they retained the name so that they don't jeopardise the commercial rewards due to its previous owners. The team finished sixth overall in 2009. Some insiders believe that BMW still holds shares in the team despite denying it. By keeping the name BMW as part of the Sauber name they still get the advertising mileage out of it. And they are in a position to say they are not officially taking part in F1. "It's very simple. We enrolled last summer with that (BMW) name for the 2010 season and it is still our name. We have not yet made an application to change it, and the timing of that is still open," team owner Peter Sauber said. |
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